OSINT USE CASE

Market Insights

IntelEdge™ offers open-source intelligence services to businesses for both large-scale and targeted market insights.

Our experts utilize advanced proprietary tools to monitor your competitors’ strategies, analyze customer sentiments, track emerging opportunities and risks, fine-tune campaigns and positioning, and investigate supply chains.

HOW IT WORKS

Elevate Market Insights With IntelEdge™

Monitor Competitors to Refine Product Strategy

Monitoring competitors' activities, product launches, and marketing strategies to gain a competitive advantage.

  • Using Keyword Signatures™ to monitor competitors' online mentions across various platforms and languages to track their reputation, identify potential customer issues, and respond to emerging trends or crises effectively.

  • Using Visual Signatures™ to monitor competitors' visual media associated with their brands or products, analyzing and authenticating these assets to maintain brand consistency and mitigate potential reputational risks.

  • Using Hyper-local Targeting™ to gain insights into local competitors by incorporating local names of metropolitan areas in market analysis, improving the quality of search results, and allowing analysts to better understand local consumer preferences.

Tracking News and Developments for Opportunities and Risks

Tracking industry news and developments to identify emerging opportunities and potential risks.

  • Using Keyword Signatures™ to monitor industry news across various platforms and languages, including deep web forums, to identify emerging opportunities and potential risks.

  • Using Hyper-local Targeting™ to incorporate local names of metropolitan areas in market analysis to improve search results and identify regional market trends.

  • Using Network Defense Intelligence (NDI) to identify potential vulnerabilities or misconfigurations in an organization's network and systems, to patch vulnerabilities and reduce the attack surface.

Understanding Market Trends and Customer Sentiment

Analyzing customer sentiment and feedback from various platforms and social media to understand market trends and preferences.

  • Use Chatter Collection and Analysis Platform™ to analyze social media chatter using natural language processing to understand public opinion, monitor customer sentiment, and identify emerging trends.

  • Use Hyper-local Demographics™ to gain a deeper understanding of target customers by combining neighborhood-level demographic variables with online chatter analysis. This helps businesses tailor their offerings, develop relevant marketing campaigns, and create a personalized customer experience.

  • Use Keyword Signatures™ to analyze consumer sentiment and trends related to a particular product or service in different regions and languages by extracting data from diverse online sources to understand consumer preferences, gauge market demand, and develop effective marketing strategies.

Fine-tuning Marketing Strategy with Customer Data

Gathering data on market demographics and consumer behavior to fine-tune marketing campaigns and product positioning.

  • Using Hyper-local Demographics™ to gain insights into the opinions, aspirations, and challenges faced by individuals living in a specific neighborhood undergoing redevelopment. This helps inform urban planning decisions and identify community needs.

  • Using Keyword Signatures™ to analyze consumer sentiment and trends related to a particular product or service in different regions and languages by extracting data from diverse online sources, including social media, forums, and news articles, to identify patterns, understand consumer preferences, gauge market demand, and develop effective marketing strategies.

  • Using Visual Signatures™ to monitor visual media associated with brands or products, analyzing and authenticating these assets to maintain brand consistency and mitigate potential reputational risks.